🐾 Raw & Paw Co. — Retailer Partnership Overview 2026 (Front & Back)
2026 Retailer Partnership Overview
The Supplement Line
Raw Fed Dogs Actually Need.
Two purpose-built brands. 12 active SKUs. Up to 50% gross margins. In-store training, POS materials, and social templates included.
Women Veteran Owned
39
States Shipping
31
Retail Partners
10
State Distro
12
Active SKUs
50%
Suppl. Margin
Supplement Line — Naturals + K9SS
Omega Mania
Omega Mania
Naturals
Goat Brew
Goat Brew
Naturals
Enzyme Envy
Enzyme Envy
Naturals
Probiotic Pawty
Probiotic Pawty
Naturals
Heavy Hitter
Heavy Hitter
Naturals
Plasma
Plasma ⚡
Spotlight
Let's Get Littered
Let's Get Littered
Breeder
Gentleman's Litter
Gentleman's Litter
Breeder
Weight Gainer
Weight Gainer
K9SS
Puppy Formula
Puppy Formula
K9SS
Multi-Vitamin
Multi-Vitamin
K9SS
Joint Support
Joint Support
K9SS
Ancestral Raw Blends
80/10/10 BOTB BOTB + Herring
USDA Sourced Whole Prey Blends
BLT+B, 80/10/10, and Herring formulas in 2lb & 5lb chubs. $2.45/lb wholesale · $4.40/lb retail (~44% margin). 1 pallet min (~2,400 lbs). The product that brings new customers in and creates strong monthly reorder behavior.
Wholesale Margins & Pricing
Raw & Paw Naturals & K9SS
50% margin
Gross margin
Keystone
Pricing
MSRP
Retail Control
Product Your Cost Sugg. Retail Profit/Unit
Omega Mania (12oz)$15.00$29.99$14.99
Goat Brew (60ct)$22.50$44.99$22.49
Enzyme Envy (4oz)$15.00$29.99$14.99
Probiotic Pawty (4oz)$15.00$29.99$14.99
Heavy Hitter (60ct)$22.50$44.99$22.49
⚡ Plasma (150g)$25.00$49.99$24.99
Let's Get Littered (4oz)$20.00$39.99$19.99
Gentleman's Litter (4oz)$20.00$39.99$19.99
K9SS Multi (60ct)$22.50$44.99$22.49
K9SS Weight (60ct)$22.50$44.99$22.49
K9SS Puppy (60ct)$22.50$44.99$22.49
K9SS Joint (60ct)$22.50$44.99$22.49
Min order 12 items, mix and match as you want. MAP pricing strictly enforced to protect your margins.
Why Raw · Why Now · Why Us
Why Raw?
The raw pet food market is growing 400%+ faster than kibble. Pet owners who discover raw become the highest-spending customers in any store. Raw-fed dogs need raw-aligned supplements.
Why Now?
Most shelves push kibble-focused supplements to raw feeders. We fill the gap your competitors haven't noticed. Retailers who offer raw-aligned supplements capture recurring revenue immediately.
The Plasma Advantage
Spray-dried bovine plasma — Concentrated immunoglobulins for gut immunity and recovery. Used heavily in fading puppy protocols. Zero direct national retail competition.
What Retailers Get
  • Point-of-Sale Materials: Branded shelf talkers, display stands, and window signage via our portal.
  • Social Media Templates: Done-for-you Instagram & Facebook templates. Post-ready in 5 minutes.
  • Staff Training Module: Product knowledge guide covering ingredients and how to sell to raw feeders.
  • Co-Marketing: Featured on our national store locator & social shoutouts to our engaged audience.
Ready to carry the line your raw customers want?
📧 support@rawandpaw.com   ·   🌐 rawandpawco.com/wholesale   ·   📷 @rawandpawco
Apply Now →